Men’s Ski Bibs have been revealed as the most popular style of ski boot for men across the country, with the first batch arriving at ski resorts in the northern state of New South Wales.
Key points:Men’s ski boot sales up 11 per cent year on year to $2.6bn in 2015The men’s ski market is expected to reach $2 billion in 2020The first batch of men’s skis will be launched at ski areas in the New South Welsh region on Christmas DayThe first pair of mens ski boots will be available to buy in the NT at a retail price of $149.50.
Men’s Ski Boots were first introduced in the US in 2009, but they have since expanded to the world’s top ski regions including Canada and Europe.
“The mens market is forecast to grow from $2bn in 2020 to $3.2bn,” the Australian Department of Health and Ageing said.
“It is a growing market, with growth of 7 per cent in the past year.”
We expect that the mens sector will be one of the fastest growing in the Australian economy in the next five years, growing by 10 per cent.
“In a bid to boost sales, ski regions across the nation have been introducing men’s-only ski areas and skis to lure in the younger and less affluent ski enthusiasts.
The Australian Ski Industry Association said more than 20,000 new male skis had been sold to date.”
For many, it is the first time in their life they will be able to go on a ski trip,” it said in a statement.”
While the men’s market is growing, so too is the Australian ski industry, with industry numbers set to double from 2,000 to 8,000 people by 2020.
“Australia is a leader in men’s skiing, with more than 1.5 million skiers in the nation.
Its ski resorts are known for the style of skiing that they offer and many ski areas are also offering a range of men-only activities including lessons, lessons with a ski instructor and group lessons.