A few years ago, the Washington Ski Resorts (WSR) came under fire for using a logo that looked similar to a ski boot, but did not resemble a ski.
It was deemed too similar to the logo of a local ski resort in Vermont, and so WSR opted to replace it with the brand name Washington Ski Resort.
Now, it looks like the resort has changed its mind.
According to The Washington Post, the resort is making a concerted effort to avoid using its own name.
The resort will now use the name “Washington Ski Resort.”
WSR, which operates the ski resort and several other nearby properties, is still trying to decide how to deal with the criticism.
“We’re taking a different approach.
It’s not like we’re going to be out there in the wilderness saying, ‘Hey, we’re changing our name,'” WSR CEO Bill Karp told the Post.
The Washington SkiResort brand will remain as a branding tool.
The company said it is still planning to use the logo, but the company has made the decision to do so “without a negative connotation.”
The ski resort is expected to release a statement about the decision within the next few days.
Washington Ski Resort also plans to continue to make “several brand-new ski products that will appeal to both the ski industry and the broader consumer,” the company said.
In the meantime, the logo remains the same.